marketing
The Real Economics Behind Tour Operator Discounts
Why a 40% discount on a luxury resort is rarely a loss-leader, but a calculated strip-down of retail markup to the contracted wholesale price.
marketing
marketing
Launching a New Flight Route. Why Marketing and Sales Sink Each Other
When launching a new flight route, marketing and sales often play tug-of-war. The aircraft flies half-empty, fares get dumped a month before start, and the route bleeds money.
marketing
Email Is Dead. My Last Campaign Just Made $135k
Everyone in the office treats email like an artifact from the Stone Age. Meanwhile, a single campaign just brought in $135,000 in three days without a single discount code.
marketing
Not Today
After nearly 15 years in marketing analytics, you stop falling for pretty pitch decks that disguise outdated services. Here is why direct honesty in negotiations beats sitting through empty noise every time.